Why york?

80% of the information is public and today less than 1% is analyzed

York allows you to manage your own information as well as the public online information in your own way:
It covers the needs of multiple areas of a company or organization: customer knowledge, marketing, operations and risk management.

Data Generation

web data
extraction small
data data
sourcing

Collection and structuring of your own business’s data or public data from the web and Social Media. We can extract information from multiple sources so you know your consumer better.

With Small Data we will collect consumer information, through their own actions such as questions, surveys, raffles, games, contests, stories and much more.

Data Analytics

language
processing digital
analytics business
intelligence

We will turn the data into business opportunities by customizing the supply. This way we can get to know and anticipate the preferences of your customers from the information collected from model 1.

Through different algorithms, we will discover hidden patterns from the data that had been obtained, allowing us to get a greater knowledge of the information.

Data Execution

precision
marketing digital
media content
strategy

We design and distribute different content, through our own strategic digital media guideline. Different messages will vary depending on who they are addressed to.

We will then feed that segmentation of audiences created in model 2.

Our software and analysts diagnose the effectiveness of these ads to adapt the message in real time, improving the results.